Clk mercedes benz kompressor11/24/2023 ![]() The story of the CLK in the public eye began in March 1993. The series made its world premiere in January 1997 at the North American International Auto Show (NAIAS) in Detroit. Mercedes-Benz CLK 230 Kompressor from the 208 model series. The resulting comprehensive model range makes Mercedes-Benz the strongest luxury car brand in the world. Since then, Mercedes-Benz has not stopped putting new stars into orbit. Two examples from this second phase: the SLR McLaren (2003) and the CLS (2004). And yet it was only the beginning, because another great display of models began in the early 2000s with even greater attention paid to the aspects of “fascination” and “emotion”. In addition, all other series were kept up to date.Īll in all, this product campaign was a tour de force for the company. The next products in this strategy were also already set for launch: the A-Class and M-Class also made their debut in 1997, followed by the CLK Cabriolet in 1998. The brand’s goal was to address additional and younger target groups with new vehicles and thus strengthen its base in the market. ![]() In Detroit, the CLK underlined how serious Mercedes-Benz was about breaking into new segments. Group photo from 1998 with the vehicles of the time. Mercedes-Benz product campaign of the 1990s.
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